医药电商将建起多层次的监管体系标准
医药电商作为新兴渠道,无论在法律法规层面,还是在实际监管层面,都存在很大的空白地带。建立一套有效的监管体系,需要整个社会的共同参与。
东仁堂认为。在政府监管层面,任何一个政策的出台,都有可能使行业得到高速发展,也有可能断绝行业发展之路,因此,如何争取行业有利政策、宣传行业发展正能量,将决定医药电商的未来。作为第三方平台的代表,金锋认为,医药电商进入快速发展期跟第三方平台试点的开通是紧密相关的,希望政策上能对第三方平台有明确的定位,呼吁能出台电商版GSP。据了解,根据CFDA“新三定”方案的要求,南方所即将承担起互联网违法药品医疗器械信息、交易动态等监测和分析工作,收集排查违法行为的情报线索,监测药品医疗器械生产流通产业链风险点,开展相关数据研究,提供药品医疗器械安全风险预警信息的职能。可以预见的是,医药电商领域的监管秩序将逐步建立。
在消费者层面,消费者一直是市场监管的重要组成部分。近日,河南省民权县食品药品监督管理局根据群众举报,捣毁一个网络销售假药的窝点。行业可通过消费者教育,建立投诉举报通道,充分发挥消费者监督的作用。
在企业自律层面,社会需要商家传递出积极正面的导向,有了行业的发展,才有监管的发展。作为电商企业,需要将电商服务形态更好地适应新的技术环境,能通过互联网给消费者提供更有价值的东西。目前医生、药师资源大量在线下沉淀,在线上还没发挥出他们的作用。
相较其他零售行业,医药电商的发展可谓十分缓慢,在市场上依然没有什么影响力与号召力,究其原因,无疑是行业壁垒高、限制多,导致医药电商的探索缩手缩脚,难以进行各种创新。因此,我们期盼能够尽快地制定行业规则,界定行业发展界限,让医药电商负责人明了哪些能做、哪些不能做,以推动行业更好更快地发展.
行业如果有意识地把社会力量、社会资源都发动起来,那么,社会监管会是一个相对成熟的体系。监管首先是商家自律,经营主体要把资质做到位,并发动社会力量,包括消费者的监督。天猫在平台上开放了消费者评价体系,我认为,该体系对商家能起到有效的监管作用。社会监管还包括行业媒体的监管,以及政府对于行业标准的确立,例如产品信息的发布、系统标准、经营品种、客服标准、产品展示等标准的确立。
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